Creed Branson

Case Studies

Real Proven Results

Breaking the Bad Habit


“My life seemed very one dimensional. My marriage was suffering, my business was floundering and my relationships were stagnant.”


“The first thing Creed did was help me take a good look at what was important in my life. He then helped me move from living in the “tyranny of the urgent” to better self management. In doing this Creed gave me a planning process and helped me understand that life should be directed at principles. I realize now that balance is an illusion; life is series of actions that cause me to focus on what is in front of me. He helped me realize that if I’m at work I should focus on my work and when I’m at home I should focus on my family. I am breaking the bad habit of wanting to be somewhere else but be intentional.”

Helped Identify My Strengths and Weaknesses


“I felt like I was wandering in life after achieving the things I had set out to achieve (job, education, house, etc). I had everything I thought I wanted 10 years ago! I think this is similar to what people that are entering retirement might feel.”


“Creed helped me to identify the things that were driving some of my desires for where I wanted to go and get to the source of “to what end” and why I really wanted those things. By identifying the source of why I was interested in something I got to uncover what I was really desiring. He also helped me identify my strengths and weaknesses and see how they play into the larger picture and my decisions.”

Discovered Means of Empowerment


“I sought coaching/counsel for guidance with a perceived personal calling to ministry. Did my gifts, talents, abilities, background/experience, and personal holiness confirm or invalidate the calling?”


“In our time together Creed and I worked through many biblical principles, as well as selected psychological principles, to discover means of empowerment to discern the personal and professional choices that were consistent with my spiritual convictions. I was also tasked with “homework” assignments for reflection on particular topics, scriptures, or breakthroughs…as well as various reading recommendations and encouragement for journaling. Ultimately, life coaching helped lead me to a realization that fear and/or guilt are not proper spiritual tenets, or viable motivators for the particular life and career decisions I am facing.”

An Important Source of Encouragement


“My pain was predominantly fear-based around the concepts of failure, stagnation, rejection, criticism, and alienation. I have periodically struggled to make intentional and meaningful decisions about my life because I try to avoid making life inconvenient for the people and systems around me, but usually end up stifling or suppressing my own desires in the process and end up feeling trapped and impotent until I reach for random, unrelated opportunities to feel significant or committed to something. Many times, those opportunities are not even those not related to my truest passions – I end up transferring my restless energy into projects that just take up time. This has become a pattern, and I realized after speaking with a friend that I needed guidance to distill the collection of disparate interests and talents in my life and see if there was a way to point them in a way that fits God’s calling in my life.


After meeting with Creed, I’ve been able to pinpoint specific beliefs and practices that work as sabotaging agents to my life and work. Instead of having a jaded or disillusioned outlook on my circumstances, I’ve worked to realistically and specifically understand and embrace aspects of my talents, abilities, motivations that I had previously labeled as useless or unnecessary. In the coaching process, I’ve started to turn abstract, out-of-focus ideas about my calling and passions into real-life expectations and goals. I’ve progressed in engaging with and learning from others with a drive to earnestly invest in God’s calling for this season of my life. As I work toward turning the subjective thoughts about myself into objective goals, meeting with Creed has become an important source of encouragement and necessary challenging that helps me keep a focus on how God’s calling can and will practically manifest in all aspects of my life.”

Helped Me Get Organized


“Pain point for me was trying to organize my life to where I could be effective in my professional world while also juggling my home life.”


“Creed helped me discover the way to juggle all that I do. He didn’t necessarily tell me the answers (although I wanted him to) but he walked me through the process of helping me organized a few things to where I feel that I am more effective in my professional and personal world.”

Case Studies: Emotional Intelligence

Have you ever worked with someone who resists all change but later comes to realize their behavior was inappropriate? Now imagine this same person with very high emotional self-expression. Would you want this person as your boss? Your employee or peer?

I worked with one such client who also had very low impulse control and flexibility. A job on the front lines of the TSA would not be the place this person was best assigned. He was on his third assignment with the TSA in 12 months. Whenever his boss changed direction in the organization he would blow a gasket. Fortunately his empathy was highly developed so I helped him develop a set of questions that he could ask to keep him from over reacting to unwanted change.

The key here was to look at his boss and ask why are these changes being implemented and judge the effectiveness of the change at a later date.

Now this person hasn’t been perfect in handling undesired change but he is much happier and and much more productive in all his relationships.

I have another client whose self-actualization and assertiveness are high and his empathy is low. He knows exactly what he wants and how he plans to get there, and concern for people and their feelings is secondary. In fact, they may not be any part of his concern. He also has a very keen sense of reality and is good at getting great results. He is able to assess a sales problem and he is also able to push subordinates to “up their game” but his turnover was also very high. He is working to ask better questions to lead his team to understand the reality of their situation. This added skill helps him to lead his team to better results while lowering turnover.

This leader is beginning to find balance between his ambition and the needs of the people in the organization. Will this make him a better leader? I think so but only if he has a feedback mechanism before his unbridled ambition gets the best of him. I provide this person accountability as he talks to me prior to and after critical conversations.

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